HeckArt Studios | Bela Lugosi Winery
HeckArt Studios is a fully integrated branding agency and production company, capable of taking any project, commercial, music video, or feature film through the creative development process, from initial concept all the way through to final delivery, and anywhere in between.
Brand Ascension
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Bela Lugosi Winery

About This Project

Bela Lugosi Jr, son of the silver screen legend who gave his immortal performance as Count Dracula in 1931, approached HeckArt Studios to develop a wine of unique flavor, style and quality that would parallel the singular distinction of Bela Lugosi, an American film pioneer with impeccable taste in wine.


We decided to avoid the cliché expressions of the old monster-horror genre and represent Bela Lugosi in a very simple and elegant way, mirroring the value of the expensive, high-quality Malbec produced exclusively for the Lugosi family in the Salta region of Argentina. In keeping with the legacy of Bela Lugosi, we worked with Domingo Hermanos Winery, one of the highest altitude wineries in the world, renowned for perfect vintages year over year since mold cannot tarnish the vineyards due to lack of oxygen, and thus produced a blood red wine that will live for eternity as would the true Count Dracula.


  • Print
  • Branding
  • Market Delivery
  • Market Research
  • Package Design
  • Product Development
  • Point of Sales Materials


Branding, Packaging, Print, Production