HeckArt Studios | Handcraftology – Korbel Brandy POS
HeckArt Studios is a fully integrated branding agency and production company, capable of taking any project, commercial, music video, or feature film through the creative development process, from initial concept all the way through to final delivery, and anywhere in between.
Brand Ascension
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Handcraftology – Korbel Brandy POS


  • Print Advertising
  • Point of Purchase
  • Sales Materials
  • Coupons
  • Photography


Photography, Print

About This Project

Following our extremely successful rebranding of Korbel Brandy, we wanted to create a print campaign that drew attention to the historic, handcrafted roots of the brand. We traveled to the Korbel winery and scoured the archives, pouring through decades of history, until we found archival photos of the distillery master and his crew from 1889. We restored the glass touch plates and reproduced the shot that became the touchstone of the campaign. Integrating elegant and simple design, “Handcraftology” embodies the sense of taste and quality found in Korbel Brandy for over 100 years.