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Sylvia Ji – La Bohéme

Services:

  • Art Curation
  • Package Design
  • Promotional Materials
  • Sales Materials

Category

Packaging, Print, Production

About This Project

 

 

  • 2012 HOW International Design Award – Merit
  • 2011 FINAT Best In Show
  • 2011 FINAT Marketing End Users Group Award

 

The 2006 vintage of Kenwood Vineyard’s Artist Series, a particularly bold and vibrant wine, required a package with like characteristics that would maintain the tradition of the series, but also bring a contemporary twist to the table.

 

The “noveau-inspired” execution organically incorporates the product and brand information with the work of critically acclaimed artist Sylvia Ji. Close attention was paid to maintain the integrity of the original, commissioned art, focusing on subtle skin tones, wood grain, and metallic embellishments, resulting in a rich, unconventional package.