Handcraftology – Korbel Brandy POS
- Print Advertising
- Point of Purchase
- Sales Materials
About This Project
Following our extremely successful rebranding of Korbel Brandy, we wanted to create a print campaign that drew attention to the historic, handcrafted roots of the brand. We traveled to the Korbel winery and scoured the archives, pouring through decades of history, until we found archival photos of the distillery master and his crew from 1889. We restored the glass touch plates and reproduced the shot that became the touchstone of the campaign. Integrating elegant and simple design, “Handcraftology” embodies the sense of taste and quality found in Korbel Brandy for over 100 years.