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Pininfarina Wine


  • Print Advertising
  • Sales Materials
  • Packaging
  • Web


Interactive, Packaging, Print, Production, Web

About This Project

The name Pininfarina has become synonymous with the pinnacle of quality, innovation and beauty. Since 1930, the Italian design, engineering and manufacturing firm has seduced the automotive industry with their contributions to Ferrari, Maserati, Lancia, and Alfa Romeo among others. Mr. Paolo Pininfarina, President and CEO of Pininfarina Extra, has expanded the purview of the Pininfarina Group’s services to include endeavors in all business sectors. Among Extra’s partners are Jacuzzi, Motorola, Primatist, Snaidero, 3M, Aero Toy Store and other international market leaders. The newest addition to Pininfarina’s long history of innovation is Pininfarina Wine. This artistic expression seamlessly combines Mr. Pininfarina’s love of wine with his affinity for functional beauty.


Designed by HeckArt Studios and Pininfarina, the 2005 Vino Rosso package features a custom silhouette and 360˚ proprietary appliqué. In addition to the package, HeckArt Studios also designed and produced custom gift boxes, a variety of point of sale items, event signage and web store.